01 - In a medium bowl, blend the cream cheese, powdered sugar, and vanilla extract until completely smooth.
02 - Use a rolling pin to evenly flatten each slice of bread.
03 - Spread a thin layer of cream cheese filling along one short edge of each bread slice, then roll up tightly to form a cylinder.
04 - In a shallow dish, briskly whisk the eggs, milk, and vanilla extract until well combined.
05 - In a separate bowl, blend the granulated sugar with ground cinnamon.
06 - Coat each rolled bread piece in the egg mixture, ensuring all surfaces are saturated.
07 - Melt the butter in a large nonstick skillet over medium heat.
08 - Fry each roll up until golden brown on all sides, about 2–3 minutes per side.
09 - Immediately brush or roll the warm roll ups in the cinnamon-sugar mixture to coat evenly.
10 - Serve warm, with optional maple syrup or a dusting of powdered sugar.